Mr. Clean Car Wash: Procter & Gamble's Foray into Services |
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"Mr. Clean Car Wash takes a brand name with over 50 years of consumer trust and delivers a delightful car cleaning experience. It's really a new day in car washing — and a whole new franchising opportunity. Our vision is to become the first national chain of branded car washes — which presents a unique opportunity for entrepreneurs to get in early in the growth curve.”1 - Bruce Arnett Sr., CEO of Mr. Clean Car Wash, in 2010. "Mr. Clean brand is in a pickle, because NPDES2 and storm water rules are tightening, their home-use product puts consumers in jeopardy of breaking the law with water pollution rules. So, their only option is to do something different, but I do not think they have thought this through correctly. It will be interesting to watch, that's for certain.”3 - Lance Wislow, a business consultant, in 2009.
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1] "Mr. Clean(R) Coming to Shine Cars in Texas,” www.pginvestor.com, February 26, 2010.
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